Participant Profile Form

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Ready to conduct a focus group?  Who are the participants?

Before you conduct your focus group, this form allows you to gather information about the participants prior to the focus group.  In the demographics sections, some areas are gender, age, race and ethnicity, education, employment, job title, and marital status.  Focus group questions are provided which participants answer using a scale of 1 to 5.  Space is allocated for you to insert your own questions.  A valuable tool to gather additional information on participants that are taking part in the focus group and draw insightful conclusions.  

This tool is provided by AMA through a licensing agreement with Demand Metric for use only by AMA members and is not to be distributed. Please refer to AMA's Terms of Use and Privacy Policy​.

As an AMA Member, you can receive a 15% discount when you join Demand Metric's Community and receive access to their library of 500+ practical tools and templates and much more.

The following article is available exclusively to Members and AMA Market Research Toolkit Subscribers.

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