Where is the ethical line in marketing between hooking a customer and getting them hooked?
The #NoDAPL movement may not have successfully stopped a pipeline, but it brought Native American voices and issues to the top of social media feeds.
Companies are looking for help to take control of their reputations in the anything-goes world of online reviews. But with so many efforts to manipulate ratings, will consumers still trust reviews enough to care?
A new app-based social network from LEGO appears to be doing the extraordinary: providing a safe space for children online while winning plaudits from parents.
The 81-year-old Kit Kat brand saw an opportunity to better engage its young audience using influencers and social media.
Geotargeting, also known as location-based marketing, offers customer data in real time. However, frivolous use of data may scare more customers than it attracts. Marketers must find a sweet spot between personalization and surveillance.
A closer look at working capital could pay big dividends in cash flow and valuation
Crisis communications can’t be the only tactic firms use to smooth over breaches of customer trust. They need to deploy a thoughtful combination of programs and messaging that conveys a higher purpose.
Managers of brands big and small, local and international can leverage the nationalist sentiment swaying consumers’ purchases.
With few concrete measures of social media’s effectiveness, its accountability as a loyalty driver must be evaluated by more than likes and retweets
The fourth iteration of Phil Kotler’s landmark work
emphasizes the convergence of new and traditional
marketing to lead consumers to brand advocacy.
There is no dearth of data for marketers to draw conclusions from, but building insights that drive smart decisions is a more nuanced and valuable skill.
A new social platform cushions the blow of job rejection with free training.
Job hunting is a digital process, and social media is a tool both recruiters and candidates are using to find the right opportunities.
A peek inside the marketers’ offices that make us drool.
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