Author Series: Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business

Paul Rand
Presented by: American Marketing Association

Key Takeaways
  • ​What you can do to ensure that your brand remains recommendable

Ten years ago, marketers had their hands full enough with just figuring out how to present their company’s Website. Today, with the emergence of Facebook and Twitter, and more recently Pinterest and Instagram, along with all the other social media channels that are available, they not only have to constantly optimize how they present themselves online, they have to be responsive to the online reviews and reactions of their customers. And that changes the entire strategy.

Paul Rand, Founder, President and CEO of Chicago-based Zócalo Group, talks about what marketers should do to ensure their brands remain recommendable. He is widely regarded as an industry leader and innovator in digital marketing, social media and word-of-mouth marketing. 

About the Author:

Paul Rand is the Founder, President and CEO of Zócalo Group, a digital, social media and word-of-mouth marketing agency focused on making its client’s brands the most discovered, talked about and recommended in their category. The author of Highly Recommended, Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business, which was recently released by McGraw Hill, Paul has been featured or quoted in by several media outlets, including: The Wall Street Journal, The New York Times, Business Week, National Public Radio, the Chicago Tribune, PRWeek, AdWeek, Advertising Age and many others, in addition to speaking at numerous conferences and events each year.

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.