Health Care Executive Summit

Ochsner Health System, Benson Tower, 1450 Poydras Street
New Orleans, LA 70112
12/3/2018 8:00 AM - 12/4/2018 4:00 PM
Register before 9/5/2018 12:00 AM for early registration fee

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HEALTH CARE EXECUTIVE SUMMIT - OCHSNER HEALTH SYSTEM

Join leading strategy, marketing and communications executives from the nation’s largest and best known health care organizations at the 14th Health Care Executive Summit.

This is an invitation-only, highly interactive, exclusive peer-to-peer event on Monday and Tuesday, December 3-4, 2018 in New Orleans sponsored by American Marketing Association and hosted by Cara Bergendahl, Vice President, Strategic Marketing, and Jennifer Bollinger-Monsted, Vice President, Corporate Communications & Public Relations, Ochsner Health System, among the nation’s largest independent academic health systems with 30 hospitals.

The Summit offers a unique opportunity for a limited number of senior-level leaders to discuss issues, challenges and the future of health care delivery, while sharing their experience, expertise and perspectives, and learning from each other's insights, best practices and solutions. 

We’ll stay at the magnificent Hyatt Regency with meeting space in Ochsner Learning Institute and Benson Family Entertainment Suite that boast views of Mercedes Benz Superdome and Champion Square. The Bensons are known for ownership of NFL New Orleans Saints and NBA New Orleans Pelicans. 

In addition to our 10 Participant Panels and talk by Ochsner CEO Warner Thomas, we’ll hear from Ochsner’s Innovation Team as part of our main campus tour Tuesday afternoon, experience Ochsner “O Bar”--central to a unique digital health strategy in the Center for Primary Care and Wellness Center and learn how Ochsner uses technology, artificial intelligence and new thinking in its “Optimal Hospital” experience. On the way to Tuesday’s location, we’ll get a quick view of Ochsner Healthcare Corridor with campuses for inpatient, ambulatory and post-acute, and a new nursing school.

No trip to New Orleans is complete without fantastic food. Monday night dinner is at Palace Café, winner of national awards and part of an enduring culinary legacy with contemporary Creole food in a lively atmosphere at the foot of the French Quarter. And enjoy a beignet or café au lait at Café du Monde. More network opportunities are planned by our hosts for a true New Orleans experience.


Topics for the invitation-only Summit include:

  • Forecasting the Future: What’s New & What’s Next
  • Bringing the Brand to Life
  • Enhancing Physician Integration
  • Defining and Demonstrating Value
  • Creating Brand Ambassadors  
  • Attracting, Engaging & Keeping Customers
  • Integrating Health Systems, Alliances and Individual Entities 
  • Managing the Reputation
  • Navigating Digital Communications
  • Tackling Issues We All Face  

 Participants:

  • Dee Bangerter, CEO, Rocky Mountain Care
  • Rob Baughman, VP, Marketing, City of Hope
  • Maureen Bausch, Interim Chief Marketing Officer, Mayo Clinic 
  • Paula Berberick, VP, Marketing, Sharp HealthCare
  • John Berg, VP, System Marketing, SCL Health 
  • Cara Bergendahl, VP, Strategic Marketing, Ochsner Health System 
  • Mark Bohen, SVP/Chief Marketing & Communications Officer, Beaumont Health  
  • Jennifer Bollinger-Monsted, VP, Corporate Communications & Public Relations, Ochsner Health System
  • Kendra Calhoun, SVP, Marketing, Avera Health
  • Ria Carlson, Associate Chancellor, Strategic Communications & Public Affairs/Chief Communications & Marketing Officer, University of California, Irvine 
  • Pattie Cuen, VP/Chief Marketing & Communications Officer, Cedars-Sinai
  • Laurel DiBrog, Chief Marketing & Communication Officer, Roswell Park Cancer Institute 
  • David Feinberg, SVP/Chief Marketing and Communications Officer, Mount Sinai Health System (as of November 2018) 
  • June Fowler, SVP, Communications, Marketing & Public Affairs, BJC HealthCare 
  • Deborah Fullerton, VP/Chief Marketing Officer, AMITA Health
  • Tomi Galin, SVP, Communications, Marketing & Public Affairs, Community Health Systems
  • Rose Glenn, SVP/Chief Marketing Officer, Hackensack Meridian Health 
  • Matt Gove, Chief Consumer Officer, Piedmont Healthcare 
  • Lauren Green Caldwell, VP/Chief Communications & Marketing Officer, National Jewish Health 
  • Deanne Haag, Executive, Regional & National Marketing, UPMC
  • Gregory Harrison, Chief Marketing & Communications Officer, Prospect Medical
  • Melanie Husk, SVP, Marketing & Communications, Baptist Health 
  • Shannon Janney, AVP, Marketing, Duke Medicine
  • Tammy Jones, VP, Marketing, Novant Health
  • Ken Kellogg, VP, Brand & Digital Experience, Mercy
  • Marie Kennedy, VP, Communications & Public Relations, Dignity Health
  • Joseph Kelly, SVP/Chief Marketing Officer, Mercy
  • Michael Knecht, SVP, Strategic Marketing & Communications, RWJBarnabas Health 
  • Fred Kraut, Executive, Marketing, Rocky Mountain Care
  • Jill Lawlor, VP, Marketing, Cooper University Health Care
  • Charles Lewis, EVP/Chief Growth & Marketing Officer, Thomas Jefferson University & Jefferson Health
  • Frank Lococo, VP, Marketing & Communications, Nebraska Medicine
  • Abby Lowe McNeil, VP, Communications & Public Affairs, CHRISTUS Health
  • Sandra Mackey, Chief Marketing Officer, Bon Secours Mercy Health
  • Kelly Martin, VP, Communications, UC/Cincinnati Health
  • Paul Matsen, Chief Marketing Officer/Chief Communications Officer, Cleveland Clinic
  • Avice Meehan, SVP/Chief Communications Officer, Memorial Sloan Kettering Cancer Center
  • Susan Milford, SVP, Marketing & Communications, OSF Health
  • Nikki Moll, SVP, Marketing & Communications, Baylor Scott & White Health
  • Kimberly Ovitt, VP/Chief Marketing & Communications Officer, Children’s National Health System
  • Tadd Pullin, SVP, Institutional Advancement, MD Anderson Cancer Center
  • Jennifer Reimer, VP, Marketing & Communications, OhioHealth
  • Dino Rhodes, VP, Marketing, Atrium Health
  • Suzanne Sawyer, VP/Chief Marketing Officer, Penn Medicine
  • Sarah Sanders, SVP/Chief Marketing Officer, Nemours Children’s Health System
  • Jennifer Schultz, VP, Marketing, OU Medicine
  • Kathy Scullin, VP, Marketing & Public Relations, Inspira Health Network
  • Jigar Shah, VP, Marketing, Providence St. Joseph Health
  • Steve Singer, SVP, Communications, Dana-Farber Cancer Institute
  • Kathy Smith, VP, Marketing & Communications, Johns Hopkins Hospital
  • Charles Soltoff, Associate VP/Chief Marketing Officer, Temple University Health System
  • Ramon Soto, SVP/Chief Marketing & Communications Officer, Northwell Health
  • Amalia Stanton, VP, Marketing, Memorial Hermann Health System
  • Don Stanziano, Chief Marketing Officer, Geisinger
  • Darin Szilagyi, VP, Marketing & Public Relations, Methodist Health
  • Janet Venturino, VP, Marketing Communications, Kaiser Permanente
  • Rhoda Weiss, PhD, Chair, AMA Executive Summit
  • Kathy Winn, VP, Strategic Marketing & Telehealth, LifePoint Health
  • Roderic Young, VP/Chief Marketing & Communications Officer, Boston Children's Hospital 


Contact AMA at 800.262.1150 for Registration Information

Information about your Summit participation, please contact:

Rhoda Weiss at rhoda@rhodaweiss.com 


Health Care Executive Summit Cancelation Policy

Cancellations and requests for refunds must be submitted to the AMA via email at cchun@ama.org. Cancellations received four weeks prior to the event start date will receive a refund minus a $150 early cancellation fee. Cancellations received after that date will receive a refund minus a $300 late cancellation fee. 

Registrants wishing to cancel may send someone to take their place without penalty if they send a written request with the replacement person’s name to info@ama.org at least two weeks prior to the event start date. 

A registration may not be shared by two or more individuals. Space is limited and on-site registration cannot be guaranteed. Hotel and transportation reservation cancellations must be handled by the individual registrant directly with the hotel, airline and/or other company.

HEALTH CARE EXECUTIVE SUMMIT AGENDA


DAY ONEMonday, December 3, 2018
  • 8:30am - 5:00pm
  • 7:00pm - Group Dinner - Palace Cafe*
DAY TWO - Tuesday, December 4, 2018
  • 8:00am - 4:00pm


​* Of course, no trip to New Orleans would be complete without fantastic food.  Monday night’s dinner is planned at the Palace Café.  This classic New Orleans restaurant, located at the foot of the French Quarter, serves contemporary Creole food in an upbeat and lively atmosphere.  Part of a select collection of 13 restaurants locally owned by the Brennan family, the Palace Café is part of an enduring culinary legacy. Under the direction of Dickie Brennan, the Palace Café’s culinary team are constantly evolving traditional dishes and creating a few new favorites. 
Note: The cost of the group dinner is included in the Health Care Executive Summit registration fee.  A cash bar will be available for beverages, excluding tea, coffee and water.

Health Care Executive Summit Chair


Rhoda Weiss, PhD




Registration is not available at this time.

Health Care Executive Summit
Summit Location:

Ochsner Health System
Benson Tower, 1450 Poydras Street
New Orleans, LA 70112


Hotel
Room Block:
Hyatt Regency New Orleans​ 
601 Loyola Avenue
New Orleans, LA 70113
Telephone: +1.504.561.1234​

Rates:
​$159.00 single/double occupancy per night
(Plus applicable state and local taxes, which are currently 13.45% and 1.75% Tourism Assessment plus $3.00 occupancy fee) 

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now
Or call +1.504.561.1234 or +1.800.233.1234 and ask for the American Marketing Association Health Care Executive Summit Room Block.​    

The reservation cut-off date is November 16, 2018.
The AMA has negotiated special group rates for the Healthcare Executive Summit. You must make your hotel reservations by November 16, 2018 and properly identify yourself to qualify for the special group rate (based on availability). After November 16, 2018, the rooms will be released for sale to the general public, and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. A credit card deposit in the amount of (1) one night’s room and tax for each confirmed room will be charged at time of booking. Cancellations made after 3:00 p.m. CST, (72) seventy-two hours prior to arrival and no-shows will be subject to a cancellation penalty. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled and your credit card will be charged for (1) one night’s room and tax.

Check in time is 3:00 p.m.
and check out is at 12:00 p.m. Anyone arriving earlier than 3:00 p.m. will be checked in as soon as a room(s) becomes available. Guests checking out early will be assessed a (1) one night room and tax early departure fee. Upon check in, guests will be asked to verify their departure date. At that time, scheduled departure dates may be altered. 

Please note: Any hotel room booked outside the AMA negotiated block of rooms may not be eligible for the discounted rate and/or have a different cancellation policy. 

Hotel Features, Services and Accommodations
Please visit the Hyatt Regency New Orleans for a full list of services and features. 

Area Attractions and Events​
Please visit New Orleans & Company for additional city information.

C
onference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

A
DA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Meeting Services Department, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Area Airport
Louis Armstrong New Orleans International Airport (MSY)
Distance from hotel: 15 miles
Drive time: 25-30 minutes depending on time of day & traffic

Transportation
Taxis
Taxis are readily available at the Louis Armstrong New Orleans International Airport (MSY). Rates are approximately $36.00 one-way from the airport to the Hyatt Regency New Orleans (rates are subject to change without notice). 
Uber and Lyft also service the Louis Armstrong New Orleans International Airport.

Airport Shuttle Service provided by Airport Shuttle
One-way: $24.00 per person
Roundtrip: $44.00 per person
Make your reservation now or call +1.504.522.3500.

-You must book your Airport Shuttle reservation online at least 24 hours prior to your flight arrival time. 
-You can make changes to your reservation online.
-Airport Shuttle can be found at Baggage Claim areas 1, 5, 9, 11, 12 in Louis Armstrong International Airport.

Public Transportation
Guests can enjoy quick and easy transportation to the city’s most popular attractions via the Loyola-UPT Streetcar Line, which passes approximately every 20 minutes across from the hotel. The cost to ride streetcars in New Orleans is $1.25 and can be paid with exact change when you board. 1-Day and 3-Day unlimited ride Jazzy Passes are also available for $3.00 and $9.00. For more information, please visit the hotel concierge.

Parking 
For your convenience, Hyatt Regency New Orleans offers premium valet services. 
Valet Parking Rates: 
4+ Hours and overnight $30.00 + tax 
Oversized Vehicles/overnight $36.00 + tax  

In addition to the hotel’s valet, there are also several nearby parking lots (fees apply), including the 1301 Girod Parking Garage that connects directly to the hotel. (Subject to price change and special events – Contact Merit Parking at +1.504.561.0575 for confirmed pricing.)
Self-Parking Rates: 
3-9 Hours $12.00 
9-12 Hours $20.00 
12-24 Hours $25.00 
Lost ticket $100 


​There are no sponsors for this event.
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