2019 AMA Winter Academic Conference

Hilton Austin
500 East 4th Street, Austin, TX 78701
2/22/2019 8:00 AM - 2/24/2019 12:15 PM
Register​ before 1/23/2019 12:00 AM for early registration fee

AGENDA​       SPEAKER​          REGISTRATION           HOTEL/TRAVE​L             SPONSORS

Understanding Complexity, Transforming the Marketplace
The marketplace has become increasingly smarter and complex. However, marketing research on these issues is fragmented and constrained by existing frameworks and theories. Consistent with the ‘big tent’ philosophy of bringing together researchers who study marketing-related phenomena using various approaches, the 2019 AMA Winter Academic Conference seeks to attract exciting, rigorous research that is truly multidisciplinary and methodologically diverse. The focus of the conference on the issues of ‘understanding complexity’ and ‘transforming the marketplace’ underscores the importance of unpacking emergent marketing processes by a close examination of their complexity and identification of ways to transform the marketplace into a better world. To that end, creative applications and development of new methods and theories are welcome.

The 2019 AMA Winter Academic Conference is co-chaired by Son K. Lam, University of Georgia, Markus Giesler, York University, and Xueming Luo, Temple University. A full list of conference themes along with information on the submission process is contained in the call for papers.

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Conference Co-Chairs
Markus Giesler

York University

Son K. Lam

University of Georgia

Xueming Luo

Temple University

Current Registration Rates:
Member: $550
Non-Member: $850
Rates will increase by $100 on 22 January 2019.
Friday, February 22

01:00 pm - 02:15 pm | | Concurrent Academic Sessions
  • ​​​​​Applications of Complexity Theories: An Interdisciplinary Perspective
    Session Chair: Will Tracy, the Santa Fe Institute                        

02:30 pm - 03:45 pm | | Concurrent Academic Sessions
  • Complexity Theories and Applications: An Interdisciplinary Roundtable
    Session Chair: Andrew Stephen, University of Oxford       

04:00 pm - 05:15 pm | | Concurrent Academic Sessions 

05:15 pm - 06:45 pm | | Welcome Reception and Poster Presentations


Saturday, February 23

08:00 am - 09:15 am | | Concurrent Academic Sessions
  • Connecting with Practitioners
    Session Chair: Adam Rapp, Ohio University

09:30 am - 10:45 am | | Concurrent Academic Sessions
  • Best Practices in Managing Centers
    Session Chair: Charlotte Mason, University of Georgia

11:00 am - 12:15 pm | | Concurrent Academic Sessions
  • Machine Learning for Quantitative Marketing Research
    Session Chair: Sascha Raithel, Free University Berlin         

12:15 pm - 01:45 pm | | Awards Lunch 

02:00 pm - 03:15 pm | | Concurrent Academic Sessions
  • Machine Learning for Consumer Behavior Research
    Session Chair: Sascha Raithel, Free University Berlin     

03:30 pm - 04:45 pm | | Concurrent Academic Sessions

05:00 pm - 06:00 pm | | SIG Receptions

06:15 pm - 07:30 pm | | Party

Sunday, February 24

08:00 am - 09:15 am | | Concurrent Academic Sessions

09:30 am - 10:45 am | | Concurrent Academic Sessions

11:00 am - 12:15 pm | | Concurrent Academic Sessions


Preconferences at Winter AMA

1) Education & Marketing | JMR Special Issue Conference

  • Conference dates: February 21-22 (Thursday/Friday), 2019. Conference starts on Thursday 1.00 PM and concludes on Friday 1.00 PM

  • Organizers: Rajdeep Grewal (UNC-Chapel Hill), Robert Meyer (Wharton), and Vikas Mittal (Rice University).

  • Registration fees: $695 conference package, $295 preconference only
  • Conference dates: February 21-22 (Thursday/Friday), 2019. 

  • Organizers: Stephanie Noble (University of Tennessee-Knoxville) and J. (Jenny) van Doorn University of Groningen).

  • Registration fees: $189, Register Now​


3) Women in Marketing

  • Conference dates: February 22 (Friday), 2019. Conference starts on Friday 8.00 AM and concludes on Friday 12.00 PM

  • Organizers:  Punam Keller (Tuck School of Business) and Anat Keinan (Harvard Business School).

  • Registration fees: $40 with Winter AMA conference registration



Conference Location
Hilton Austin
500 East 4th Street
Austin, TX 78701
Telephone: +1.512.482.8000 

Room Rates:
$240.00 Single/Double Occupancy
$260.00 Triple Occupancy
$280.00 Quad Occupancy

Rates are subject to applicable state & local taxes, currently 15% (subject to change without notice).
Rates include complimentary guest room internet.

Rates are based on availability.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.

Reserve a Room Now

Or call +1.800.236.1592 and reference group code AMA.
The reservation cut-off date is Tuesday, January 22, 2019.
The AMA has negotiated special group rates for the Winter Academic Conference. You must make your hotel reservations by January 22, 2019 and properly identify yourself to qualify for the special group rate (based on availability). After January 22, 2019, the rooms will be released for sale to the general public and all reservations will be accepted on a space available basis at the hotel's available rate - not at the group rate. 

A valid credit card and deposit charge equal to (1) one night’s room and tax is required to hold each reservation. Cancellations made within (72) seventy-two hours prior to arrival and no-shows will forfeit the initial deposit of (1) one night’s room and tax. If you fail to arrive on your confirmed arrival date, your entire reservation will be cancelled. It is hotel policy to require a credit card or cash deposit for incidental charges.

Check in time is 3:00pm and check out is 12:00pm. Anyone arriving earlier than 3:00pm will be checked in as soon as room(s) become available. Guests checking out early will be assessed an early departure fee of (1) one night's room and tax. If you wish to avoid an early departure fee, please advise the hotel before check-in of any change in planned length of stay.

Please note: Any hotel room booked outside the AMA negotiated block of rooms may not be eligible for the discounted rate and/or have a different cancellation policy.

Hotel Features, Services & Accommodations
Please visit Hilton Austin for a full list of services & features.

Area Attractions, Events and Tourism
Visit Austin can provide additional city information.

Conference Attire
Conference attire is business casual. Meeting rooms tend to be cool, so you may wish to bring a sweater/jacket.

The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Experience Team, and a member of our staff will ensure that appropriate access arrangements are made. If you have specific disability related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting. 

Air Travel:

Delta Air Lines is pleased to offer special discounts for American Marketing Association.

Please click here to book your flights. Use NY2M7 for the Meeting Event Code.

You may also call Delta Meeting Network® at +1.800.328.1111* Monday – Friday, 7:00am – 7:30pm (CT) and refer to Meeting Event Code NY2M7.
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.

Tower Travel Management
AMA's travel coordinator, Tower Travel Management, is available to assist with reservations. Call +1.800.542.9700 within the U.S. and Canada. Reservation lines are open Monday through Friday 7:00 a.m. - 7:00 p.m. CDT or, you may contact them via email at association@towertravel.com.

Tower Travel will proactively research airfares on ALL airline carriers to ensure that the lowest available fares are offered to all attendees. They are dedicated to providing superior customer service and hassle-free travel arrangements. Please note that fees, restrictions and cancellation penalties will apply.

Ground Transportation:

From Austin-Bergstrom International Airport: Exit the airport and take Highway 71 west approximately 5.5 miles to I-35. Merge onto I-35 North and take exit 234C. Turn left at the first stop light (6th Street). Travel west on 6th street 4 blocks. Turn left onto Neches. The hotel is on the left on the corner of 5th & Neches.
Distance from Hotel: 7 miles
Drive Time: Appoximately 15 minutes, depending on traffic 

Shuttle Service
SuperShuttle provides transportation to & from the Austin-Bergstrom International Airport. Please call SuperShuttle at +1.800.BLUEVAN (258.3826) or visit SuperShuttle to make reservations. 

Use code HILTN for a 5% discount off published online fare 
$14.40 one-way (subject to change without notice)
Please try to make reservations 24-hours prior to your trip. 

Estimated taxi fare from Austin-Bergstrom International Airport: $30.00 (one-way) 
Uber and Lyft also service Austin-Bergstrom International Airport.

Parking at the Hotel
$32.00 per day (Parking Garage) 

Valet parking 
$41.00 per day
Parking fees are subject to change without notice.

A special thanks to all our sponsors and exhibitors!
Interested in sponsoring or exhibiting? Please reach out to Barbara Grobicki for available opportunities: Sales@ama.org​

If you are in need of Promotional Giveaways check out the

Welcome Reception Sponsor:

Awards Luncheon Sponsor:



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