Prove you have the right skills. Become a Professional Certified Marketer.

When you have the letters P-C-M behind your name, you’re showing the world you're serious about making a difference in marketing. With the American Marketing Association Professional Certified Marketer (PCM®) program, you’ll not only gain the knowledge you need to advance your career, but you’ll also prove to employers you’re equipped to take on modern marketing challenges.

The AMA offers several PCM® tracks each with its own specialty. Check out the options below to see which is right for you.

The digital space changes fast. With the PCM®, Digital Marketing​ you’ll demonstrate that you have the specialized skills you need to not only understand what works now but also what new best practices are on the way. You’ll find the confidence to show how digital marketing makes an impact.

  • Metrics & Conversions
  • Social & Community
  • Email Marketing
  • User Interface & Experience
  • Online Advertising
  • SEO 
  • Content Marketing

As a member of a small team, a leader of a large department or an entrepreneur out on their own, PCM®, Marketing Management is a way to prove you have the knowledge you need across a broad spectrum of marketing topics. 

  • Marketing Strategy
  • Global, Ethical, And Sustainable Marketing
  • Managing Information for Marketing Insights
  • Buyers and Markets
  • The Offering – Product and Service
  • Manage Pricing Decisions
  • Deliver the Value Offering
  • Communicate the Value Offering


Marketers need a full range of skills and knowledge to help make the biggest impact in your work and bridge the gaps between sales and marketing. PCM®, Sales Management is based on a Body of Knowledge​ that covers fundamental marketing topics. 

  • Personal Selling
  • Organizational Buying
  • Customer Relationships and Strategies
  • Organizing a Sales Force
  • Organizational Relationship
  • Forecasting and Quota Development

Only the best content stands out in a cluttered marketing world. Passing the PCM®, Content Marketing exam will help you show you have the skills needed for strategy, planning, production, promotion and measurement.

  • Use Content for Effective Lead Gen
  • Align Content with Marketing Funnel
  • Editorial Calendar Design
  • Storytelling and Content Production
  • Multi-Channel Content Creation
  • SEO and Distribution Best Practices
  • Metrics, Measurement, and Optimization
  • Content Marketing ROI


We believe PCMs from the AMA are the best, vetted programs to help you advance your career as a marketer. Our graduates agree and are proof that adding PCM® to your credentials is a worthwhile endeavor:

“The resume with a certification will always get a call before the one without.”

Jennifer Bloom
Marketing, Creative Staffing Expert at Eliassen Group

"The AMA’s Digital Marketing Certification program helped me to significantly boost my knowledge about the many facets of digital marketing, including SEO, Social Media, Content Marketing, Online Marketing Metrics, and more. In both B2B and B2C, digital marketing is definitely front-and-center within my organization. I was able to put the skills to work immediately and am excited to continue to update my knowledge through this program."

Patricia Malone, PCM, Digital Marketing
Director of Marketing, Sodexo

"I am really looking forward to marketing myself with the American Marketing Association PCM credential.  As a marketer, it’s wonderful to be recognized in the industry as a professional who has mastered core knowledge and principles."

Angela Jiskoot, PCM

Senior Account Manager, Lessing-Flynn​

Not only has the PCM credential been a source of professional pride, it also helped me to beat the competition for clients and new jobs.  The PCM has helped me to stand out and leverage the credibility of the American Marketing Association to my advantage.” 

David Kinard, M.Ed., PCM
Associate Vice President, Marketing & Communications, Physicians Insurance a Mutual Company

Earning American Marketing Association PCM certification represents the highest standard of achievement for a marketer.  When clients see the PCM credential, it gives them the assurance that they are working with a marketer who is highly educated, experienced and ethical.” 

Scot Squires, MBA, PCM
Marketing Strategist


 How Has AMA PCM Worked For You?


"I am proud to have achieved the designation of Professional Marketer from AMA - the leading organization for Marketers. The PCM® designation not only complements one's educational background but also showcases their tireless effort to master the science and art of Marketing."

-Saj Khan, MBA, PCM


FAQs About AMA Certification

Already an AMA PCM? Remember to log your CEUs toward recertification.

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