Marketers should consider if their customers are spenders or savers so they can better target their rewards programs.
United’s brand took a nearly $800 million loss after a video of a customer being violently pulled off a plane went viral.
Job hunting is a digital process, and social media is a tool both recruiters and candidates are using to find the right opportunities.
The “perfect opportunity” bled into intricate execution as the Chicago White Sox impress premium season ticket holders with one of the most art-driven, creative season ticket packages ever seen in Major League Baseball.
A closer look at working capital could pay big dividends in cash flow and valuation
Shinola CMO Bridget Russo discusses the company's many categories, job creation and brand consistency.
Think your consumers are pissed? You may want to look closer, as a recent piece of research at the AMA’s Winter Conference finds that the bulk of firestorms are retweets.
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