About AMA

The American Marketing Association (AMA) is the essential community for marketers. 

In 1953, Neil Borden transformed the business world when he articulated the strategy of “Marketing Mix” in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices™. 

With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.

No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.


  Meet AMA CEO Russ Klein


Our Mission

The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers.

In 2015, the “Next AMA” launched four transformational strategies for its North American operations:

1. Committing to Service Leadership to customers, members and stakeholders.

2. Providing a proactive, differentiated and modern voice for a single unified, One AMA brand, One AMA Community.

3. Establishing an Intellectual Agenda that is harmonized across all platforms and channels based on an editorial strategy to feature the tension between Best Versus Next Practices™.

4. Building a personalized and connected Marketplace of knowledge that engages the AMA in a single community—always on, always connected…One AMA Community.

​ Learn About Membership

For more information on AMA membership offerings and benefits, visit our membership page or explore our Online Guide to AMA Membership Benefits.  

For international members, we offer membership dues based on a global tiered World Bank “fair pricing” policy for every country around the world. Learn more about international membership benefits today.

Explore our Group Membership program - save money on membership for 4 or more people from the same organization. 

 AMA Job Opportunities

Learn more about joining our team by visiting the AMA Careers page, home to our online employment application system.  Here you can search for open positions, create an account to apply and manage your application(s), as well as set “job alerts” so that you are among the first to know if a new position opens that matches your requirements.  We are pleased to bring these opportunities to the marketplace and hope that you take a moment to explore the possibilities!​​​​

AMA Thought Leadership & Content

We invite you to get engaged with us. We think you'll find it to be beneficial. 

Marketing News ​​​​
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.